WeArisma’s data played a key role in Lyst Index 2023, highlighting Burberry as one of the top brands at London Fashion Week SS24, contributing to its 10th position in the year’s most popular brands and accessories list.
Published On: January 17, 2024
WeArisma’s Insights Featured in L’Officiel: Unveiling 2023’s Most Popular Brands
We are delighted to share that WeArisma has been featured in L’Officiel for our contribution to Lyst Index’s most popular brands and accessories in 2023.
Lyst, recently released its highly anticipated Lyst Index 2023, showcasing the most popular brands and accessories of the year. Our data contributed to the ranking with SS24 London Fashion Week influencer insights.
Securing 10th position in the Lyst Index 2023 is Burberry. WeArisma’s influencer data and analytics identified Burberry in September 2023, as one of the most influential brands at London Fashion Week SS24 , this achievement comes a year after the appointment of Daniel Lee as the creative director.
Read the full article to discover the complete Lyst Index 2023 across brands, clothing and accessories here.
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The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
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