At the Golden Globes, over 1,000 pieces of content were shared by influential figures like Taylor Swift and Margot Robbie, generating nearly $29 million in media value, with Gucci and Armani leading the charge in fashion impact.
Published On: February 1, 2024
The Golden Globes: Top Brands and Influencers Driving Media Value
Over the Golden Globes there were more than 1,000 pieces of content shared by influential figures like Taylor Swift, Margot Robbie and press, totalling a media value of nearly $29 million.
Gucci and Armani stole the spotlight, with Taylor Swift and Margot Robbie’s looks generating millions in media value.
Renowned designs like Willy Chavarria for Billie Eilish, and Gabriela Hearst with Gillian Anderson ‘s viral dress, had their star moments. The discussions on social media following their creative approaches generated impressive media values. Read the full article to discover the top 10 brands that generated the most media value at the Golden Globes.
🌟✨ Read the full article using this link!
Access timely cultural trends, strategic creator guidance, and industry best practices.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
