WeArisma CEO Jenny Tsai discusses TikTok’s unique opportunities for brands, highlighting its role as a search engine for Gen Z and its strong algorithm. Effective TikTok content features trending hashtags, SEO optimization, and short-form storytelling. Read the article here.
Published On: June 8, 2023
Jenny Tsai on TikTok’s Brand Potential
WeArisma CEO, Jenny Tsai for PR Moment on the TikTok opportunity:
“Alongside enabling brands to reach a wider audience demographic of Gen Z and being the most downloaded app in the world in 2022, TikTok presents a unique discoverability opportunity for brands as it is increasingly being used as a search engine by the younger generation. For instance, 53% of users now say they discover new beauty products on TikTok. This is due to the strength of TikTok’s algorithm in recommending content based on user tastes and the nature of the content itself which is synthesised by creators and influencers considered to be authentic by their audiences.”
Jenny Tsai on the most effective TikTok video content:
“Trends in TikTok are fast-moving, making data and analytics key to a successful TikTok brand and influencer strategies. The most discoverable and engaging content contains strong, trending hashtags, is SEO-optimised and uses short-form storytelling in an authentic and relatable manner, making it easily consumed by the audience.”
Read the article here.
Access timely cultural trends, strategic creator guidance, and industry best practices.
Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.Â
Here are the three topics we expect to define the week.
Luxury Global Analysis.
New York Fashion Week SS27 generated $326.3M in total Media Value, up +19% YoY, but leadership stayed highly concentrated, Tommy Hilfiger alone captured over a third of the season.
International casting and an owned-channel surge reshaped the competitive landscape.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
