Cleanfluencers are gaining popularity, creating collaboration opportunities for FMCG and cleaning brands. From January to May, over 163,000 cleaning posts appeared on Instagram and 2.52 billion hits on TikTok. The hashtag #cleanfluencers has 6.6 million views, and MrsHinchHome boasts 4.7 million Instagram followers. Read the full article here.
Published On: June 28, 2023
Cleanfluencers Rising: A Global Trend
The popularity of cleanfluencers continues to grow around the world providing collaboration opportunities for FMCG and cleaning products brands.
“Between January and May, there were more than 163,000 cleaning content pieces uploaded on Instagram globally and 2,520,000,000 TikTok hits, according to analytics company WeArisma.”
Meanwhile, the #cleanfluencers hashtags on TikTok has 6.6million views and MrsHinchHome – one of the best-known of the online housekeepers – has 4.7 million Instagram followers; alongside a book, a product range and her own verb for cleaning; ‘to Hinch’.”
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