WeArisma in Women’s Wear Daily on the Met Gala’s most influential brands

A new report by London-based WeArisma reveals that engagement rates soar when celebrities mention their outfits on social media, even briefly. We are thrilled to share our feature in Women’s Wear Daily, focusing on the Met Gala’s most discussed brands. Discover the impact of Dua Lipa’s Chanel partnership, how collaborations with Gen Z favorites boosted engagement for Simone Rocha, Valentino, and Dior, and find out who drove a remarkable 1,945.4% engagement rate for Valentino.

Published On: May 10, 2023

WeArisma Highlights Impact of Celebrity Endorsements at Met Gala

“A new report by the London-based WeArisma shows that engagement rates surge when a celebrity talks on social media about what they are wearing, even if the mention is brief.”

We are delighted to share WeArisma’s feature in Women’s Wear Daily on the Met Gala’s most talked about brands among influential sources.

Find out:

    • What was the impact of Dua Lipa’s partnership with Chanel

    • How partnerships with celebrities popular among Gen Z helped Simone Rocha, Valentino and Dior achieve the highest engagement rate

    • Who drove a 1,945.4 % engagement rate for Valentino

Read the full article here

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