According to WeArisma, Katy Perry and Kate Middleton had the most influential moments during the coronation. Perry’s lilac Vivienne Westwood outfit achieved a media value of $4.7 million, while Middleton’s Alexander McQueen gown garnered an engagement value of $349,700 from Time magazine’s Instagram. Jenny Tsai, CEO of WeArisma, highlights the event’s impact on boosting the global visibility and reputation of British fashion brands.
Published On: May 15, 2023
Katy Perry and Kate Middleton Shine at the Coronation
“According to reports from WeArisma, an influence analytics company, Katy Perry and Kate Middleton took the spot for the most influential moments during the coronation.”
“Perry’s lilac Vivienne Westwood outfit generated a media value of $4.7 million, while Middleton’s Alexander McQueen gown had an engagement value of $349,700 based on an image from Time magazine’s Instagram.”
Jenny Tsai, founder and CEO of WeArisma:
“British fashion and accessories have been highlighted to a global audience. For British fashion brands this presented a unique opportunity to increase visibility and reputation by aligning themselves with this prestigious historical event”.
Read the full article here
Access timely cultural trends, strategic creator guidance, and industry best practices.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
Luxury Global Analysis.
New York Fashion Week FW26 generated $275M in total Media Value, up +73% YoY, but leadership was highly concentrated and strategically differentiated.
Regional power shifts and platform momentum reshaped the competitive landscape.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
