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WeArisma CEO in Elite Business Magazine on how Meta Threads could be the new face in influencer marketing
The future for Threads is interesting and poses some key questions. First, will Meta attract X’s communities to Threads? Second, will the…
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WeArisma in E-marketing France: The Top French Travel Influencers
The 2023 Influence Barometer France, WeArisma launched in partnership with Agence 79 and Havas Startup Accelerator has been featured in E-marketer France.…
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WeArisma CEO in New Digital Age on how AI is enhancing earned media RoI measurement
“The landscape of consumers’ purchasing journeys is becoming increasingly fragmented, driven by changing habits in where and how they interact with brands.…
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WeArisma CEO in PMW on how brands can work with influential sources on TikTok to maximise impact
As broadcast TV faces a threat from streaming and social media, with its weekly audience reach dropping from 83% in 2021 to…
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WeArisma in WWD on the influence of stylists
“According to research by the influencer data analytics company WeArisma, once stylists post images of their looks on social media, engagement rates…
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WeArisma CEO in Maddyness Founder Question Series
As part of their quick founder questions series – or QFQs – Maddyness spoke to our CEO, Jenny Tsai, about influencer marketing,…
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WeArisma in Marie Claire Taiwan on Successful Barbie Fashion Collaborations
Barbie film global box office sales drove an impressive 800 million dollars but the economic impact fostered by the wave of Barbiecore…
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WeArisma in WWD on Barbie, fashion brand and influencer collaborations
“Barbie” film partnerships generated a media bonanza for brands including Fossil, Superga and Cotton On, according to new research set to be…
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WeArisma in Drapers on successful Barbie x Brand x Influencer Collaborations
Greta Gerwig’s Barbie film “has driven brands, retailers and consumers across the nation into a state of Barbiemania”, with major fashion brands…