WeArisma in WWD on the influence of stylists

“According to research by the influencer data analytics company WeArisma, once stylists post images of their looks on social media, engagement rates soar.” 

We took a look at some of the stylists making an impact by dressing high-profile celebrities for the Grammy and Oscars awards and after parties.

“Stylist KJ Moody, who has 81,600 Instagram followers, styled Beyoncé in custom Gucci for the Grammy Awards earlier this year. He shared the look on Instagram and Twitter, and generated an engagement rate of 64.1 percent. For online influencers, an engagement rate of between 3.5 and 6 percent is considered high by industry standards while anything above 6 percent is considered very high.

Stylist Maeve Reilly, who has 1 million Instagram followers, styled Megan Fox in the London-based label Miss Sohee for Vanity Fair’s Oscars after party. WeArisma said in the seven days following the party, Miss Sohee’s social numbers soared compared to the previous week. The engagement rate was 3.7 percent compared with 0.04 percent the week before.

Stylist Carlos Nazario, who counts 209,000 Instagram followers, styled Emily Ratajkowski in the new London label Feben for the same Vanity Fair after party. In the week following the party, Feben’s engagement rate reached 5.5 percent. By comparison, in the week before the Vanity Fair party, Feben’s engagement rate was 0.01 percent.”

Read the article here.