Wearisma, the leading and global influencer marketing enterprise solutions, has just announced the appointment of Philippe Renon to the role of Chief Revenue Officer. Philippe has an impressive 20+ years of experience in strategic business leadership and has demonstrated success in rapid growth within management and sales, having held the position of VP at Qubit, […]
Fashion Week AW20 Insights: New York
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
How Black Lives Matter moved beyond a hashtag
By now, we’ve all seen the harrowing video of 46-year-old George Floyd dying at the hands of the police. Sadly, George Floyd is the latest in a long list of names of Black people who have lost their lives due to systemic racism, but this time feels different. Floyd’s murder has reignited passions in the […]
Fashion Week AW20 Insights: Paris
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
How the Coronavirus is ushering consumers into their online worlds
With news of the virus across APAC spreading to Europe, Middle East and the US, global effects are beginning to show. Amidst fears of further spread, stock markets have plummeted and at the time of writing, the worst week since the 2008 financial crisis. Our Brand Advisory team at Wearisma have been monitoring the situation […]
Fashion Week AW20 Insights: Milan
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Fashion Week AW20 Insights: London
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
The Coronavirus: Assessing its Impact on Consumer Sentiment
The significance of the growing epidemic that is the Coronavirus is nothing short of a tragedy. From the lives who will be forever changed by the virus directly, through bereavements and quarantines, to those who are indirectly impacted through a slowing economy peppered with store/factory closures, through disruption across supply chain, travel for holiday or […]
Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #MFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our data shows […]
Which Brands Dominated #PFW?
Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the second most successful week in this season’s calendar. Content tagging #PFW generated £28M in Media Value, just behind New York’s (#NYFW) £33M. The jam-packed schedule full of luxury giants spawned the creation of […]
Which Brands Dominated #MFW?
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci. Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American […]
Which brands dominated #LFW?
This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but how popular were this seasons shows online? Wearisma’s analysis reveals that content from #LFW generated £5.9M in Media Value (MV) and achieved approximately 2.8M engagements. Unsurprisingly content created by LFW models contributed significantly […]
Which brands dominated #NYFW?
Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our […]
Wearisma at The Conde Nast Summit Forum of Social Influencer
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed […]
Launch of new event series – first stop, Tokyo!
Wearisma was delighted today to launch a new series of events with The State of Influencer Trends in Japan and Europe! Industry leaders in Fashion, Beauty and Sports Apparel joined the Wearisma team in Tokyo to discuss the leading trends in the influencer marketing landscape. Beginning with a presentation by Wearisma Founder & CEO Jenny […]
Instagram Branded Content Ads – what does this mean for marketers?
This week, it was announced that Instagram will now allow businesses to push ads posted through influencers to bigger audiences, who may not follow the brand or the influencer. While this may help marketers reach more audience with potentially more targeted creatives, they risk missing the key benefit of working with influencers. At its heart, […]
Wearisma and Hearst Launch ‘The State of UK Automotive Influence’
The automotive industry is without a doubt one of the UK’s key sectors. As with any industry, technological advancements and changing socio-political interests has impacted the landscape of the automotive industry. Last week marked the launch of ‘The State of UK Automotive Influence’, a joint white paper between Hearst and Wearisma. This report provides never-before-seen […]
How can K-Beauty Withstand Global Competition: Lessons from France
Despite the growing online furore, K-Beauty faces challenges which may curtail the global social media penetration of K-Beauty brands. Taking lessons from France – a country that plays an important role in the cosmetics industry, both nationally and internationally, Wearisma has revealed winning influencer marketing strategies that K-Beauty brands can implement to ensure online domination. […]
Influencer Marketing for J-Beauty: Lessons from France
Fresh off the heels of an exciting new partnership with CEW France – a leading network for beauty professionals, Wearisma has launched ‘The State of French Beauty Influence’ white paper. This joint publication delivered fresh insights into the growth of the beauty industry and how Influencers are driving online conversations in this sector. The global […]
Wearima Launches The State of French Beauty Influence with CEW France
Last Week, Wearisma announced a new, one of a kind partnership with CEW France – an international network of key stakeholders within the world of beauty. This partnership has resulted in the publication of ‘The State of French Beauty Influence’ a joint white paper revealing never before seen, valuable insights into the emerging French beauty […]
Wearisma X Walpole Launch ‘The State of British Luxury Influence’
After the success of the Walpole Awards 2018, the UK luxury industry assembled again this week for the launch of ‘The State of British Luxury Influence’ White Paper – a joint publication by Wearisma and Walpole. For what will be the beginning of a quarterly series of White Papers from us here at Wearisma, this […]
Celebrating British Luxury at The Walpole Awards 2018
A celebration of the prevailing strength of the British luxury was the theme of the night at Walpole’s 2018 British Luxury Awards. Hosted in The Dorchester, the iconic setting was the perfect backdrop for the night’s festivities. Wearisma’s Founder and CEO Jenny Tsai and Charlotte Weston who heads up Insights & Analytics were in attendance […]
Is The New Instagram Algorithm Impacting Influencer Engagement?
Overview It cannot be denied that Instagram is still an important force for many brands. The beauty community on Instagram contains up to 200 million fans, making up 25% of the whole of Instagram’s community according to Digi Day. One of the biggest conversations this year has been about the impact of Instagram’s new algorithm […]
Wearisma to host two panels on the future of Influencer Marketing
Keep your diary free this summer and join Wearisma at upcoming industry-led panel events that shine a light on the influencer space. Campaign Brand Exchange This week, Wearisma will host a panel of experts to discuss where Influencer Marketing is heading. Titled What does the future of Influencer Marketing hold? Lessons from Skinade, Bomb Petite […]