Wearisma is featured in Business Insider as one of the most promising marketing and advertising companies according to VC’s, recognising our innovation and capabilities. Rupa Popat, founder and managing director of Araya Ventures says, “Wearisma’s six years of data across 15,000 brands and more than 70 countries differentiates the company from its competitor set. That […]
Morgan Stanley has invested in Wearisma to accelerate our growth
We are delighted to announce that Morgan Stanley has invested in Wearisma to help accelerate our growth (as can be seen in NY Times Square!), recognising our capabilities and investment potential. Wearisma is one of the 5 companies in their inaugural EMEA Multicultural Innovation Lab (EMCIL) whose mission is to create a more inclusive investment […]
Winner! Wearisma’s CEO Jenny Tsai wins Tech Pioneer of The Year Award
The team at Wearisma are delighted to announce that Wearisma’s CEO and Founder, Jenny Tsai, has won Campaign Tech Awards’ Tech Pioneer of the Year 2022. The Campaign Tech Awards exist to celebrate and showcase the companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology. Championing the collaboration between agencies, brands and […]
Wearisma’s CEO Jenny Tsai has been shortlisted for Campaign Tech Awards’ Tech Pioneer of the Year!
The team at Wearisma are delighted to announce that Wearisma’s CEO and Founder, Jenny Tsai, has been shortlisted for Campaign Tech Awards’ Tech Pioneer of the Year 2022. The Campaign Tech Awards exist to celebrate and showcase the companies that represent the industry’s trailblazing thinkers, imaginative clients and cutting-edge technology. Championing the collaboration between agencies, […]
Coty x Wearisma at Coty’s Creator Social
Download the slides now! One of Wearisma’s clients, Coty, hosted an exciting social for their Creators last week and we were asked to join. Wearisma and Dectech research found that even when people are unfamiliar with an influencer or content creator, influencer content positively impacts purchase intent (28%). We discussed: The now and future predictions […]
Coty x Wearisma at Coty’s Creator Social!
The team at Wearisma were delighted to join the team Coty UK at their Creator’s Social last week. To a room of talented professionals and creators, Wearisma’s Founder and CEO Jenny Tsai and Grace Fung, International Influencer Marketing and Comms Lead at Coty UK presented: The now and future predictions of Influencer Marketing How Wearisma […]
Wearisma Becomes Certified Partner of Social Media Monitoring Company Digimind
Today, we’re delighted to announce our new partnership with social listening platform Digimind in response to the growing need of brands and marketers to align influencer marketing ROI with social media campaign monitoring. As a certified partner, Digimind’s global client base now benefits from a direct channel to Wearisma’s industry-leading influencer marketing insights as a […]
Wearisma appoints Philippe Renon as Chief Revenue Officer to drive rapid growth across global markets
Wearisma, the leading and global influencer marketing enterprise solutions, has just announced the appointment of Philippe Renon to the role of Chief Revenue Officer. Philippe has an impressive 20+ years of experience in strategic business leadership and has demonstrated success in rapid growth within management and sales, having held the position of VP at Qubit, […]
Fashion Week AW20 Insights: New York
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
How Black Lives Matter moved beyond a hashtag
By now, we’ve all seen the harrowing video of 46-year-old George Floyd dying at the hands of the police. Sadly, George Floyd is the latest in a long list of names of Black people who have lost their lives due to systemic racism, but this time feels different. Floyd’s murder has reignited passions in the […]
Fashion Week AW20 Insights: Paris
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
How the Coronavirus is ushering consumers into their online worlds
With news of the virus across APAC spreading to Europe, Middle East and the US, global effects are beginning to show. Amidst fears of further spread, stock markets have plummeted and at the time of writing, the worst week since the 2008 financial crisis. Our Brand Advisory team at Wearisma have been monitoring the situation […]
Fashion Week AW20 Insights: Milan
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
Fashion Week AW20 Insights: London
Download your copy today If you want to use a solution with real-time data and expert insights to optimise your Influencer Marketing Investment, request a demo today.
The Coronavirus: Assessing its Impact on Consumer Sentiment
The significance of the growing epidemic that is the Coronavirus is nothing short of a tragedy. From the lives who will be forever changed by the virus directly, through bereavements and quarantines, to those who are indirectly impacted through a slowing economy peppered with store/factory closures, through disruption across supply chain, travel for holiday or […]
Which brands dominated Tokyo Fashion Week AW20?
Another season of Tokyo Fashion Week has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #MFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our data shows […]
Which Brands Dominated #PFW?
Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the second most successful week in this season’s calendar. Content tagging #PFW generated £28M in Media Value, just behind New York’s (#NYFW) £33M. The jam-packed schedule full of luxury giants spawned the creation of […]
Which Brands Dominated #MFW?
For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci. Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American […]
Which brands dominated #LFW?
This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but how popular were this seasons shows online? Wearisma’s analysis reveals that content from #LFW generated £5.9M in Media Value (MV) and achieved approximately 2.8M engagements. Unsurprisingly content created by LFW models contributed significantly […]
Which brands dominated #NYFW?
Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our […]
Wearisma at The Conde Nast Summit Forum of Social Influencer
Last week, at The One in Taipei, Wearisma was delighted to present at The Conde Nast Summit Forum of Social Influencer; the first and biggest influencer marketing forum in Taiwan. Over 500 professionals from the likes of Chanel, Estee Lauder group and LVMH gathered to hear the latest insights from the influencer space. Speakers revealed […]
Launch of new event series – first stop, Tokyo!
Wearisma was delighted today to launch a new series of events with The State of Influencer Trends in Japan and Europe! Industry leaders in Fashion, Beauty and Sports Apparel joined the Wearisma team in Tokyo to discuss the leading trends in the influencer marketing landscape. Beginning with a presentation by Wearisma Founder & CEO Jenny […]
Instagram Branded Content Ads – what does this mean for marketers?
This week, it was announced that Instagram will now allow businesses to push ads posted through influencers to bigger audiences, who may not follow the brand or the influencer. While this may help marketers reach more audience with potentially more targeted creatives, they risk missing the key benefit of working with influencers. At its heart, […]
Wearisma and Hearst Launch ‘The State of UK Automotive Influence’
The automotive industry is without a doubt one of the UK’s key sectors. As with any industry, technological advancements and changing socio-political interests has impacted the landscape of the automotive industry. Last week marked the launch of ‘The State of UK Automotive Influence’, a joint white paper between Hearst and Wearisma. This report provides never-before-seen […]