Influencer Marketing Trends for 2020

With 2020 on the horizon, Wearisma’s data and analytics team have put together 4 upcoming trends and predictions for brand strategists and Influencer Marketers to take into consideration. As we build on the power of Influencers, our predictions for the year are: Virtual Nations In the late 90s, social media was launched as a free […]

Which Brands Dominated #PFW?

Fashion month is over for another season and the results are in. Wearisma’s analysis reveals that Paris Fashion Week (PFW) was the second most successful week in this season’s calendar. Content tagging #PFW generated £28M in Media Value, just behind New York’s (#NYFW) £33M. The jam-packed schedule full of luxury giants spawned the creation of […]

Which Brands Dominated #MFW?

For the penultimate week of the bi-annual event that is fashion month, the fashion industry descended upon Milan for a streamlined schedule of shows that began with Prada and closed with Gucci. Model Irina Shayk (@irinashayk) who walked for designers Donatella Versace and Daniel Lee generated the highest Media Value (£620K) for the week. American […]

Which brands dominated #LFW?

This season, London Fashion Week (LFW) exhibited a mix of established designers and rising stars with a specific focus on sustainability but how popular were this seasons shows online? Wearisma’s analysis reveals that content from #LFW generated £5.9M in Media Value (MV) and achieved approximately 2.8M engagements. Unsurprisingly content created by LFW models contributed significantly […]

Which brands dominated #NYFW?

Another season of New York Fashion Week (NYFW) has come to an end as the fashion industry migrates to London for another week full of Spring Summer looks. Wearisma’s analysis reveals that content from #NYFW generated over 14 million engagements and $33M in Media Value. When looking at the top-performing content by Media Value our […]

3 US Health & Wellness brands winning with Influencer Marketing

In 2019, Health and Wellness have been at the forefront of a lot of minds and arguably, social media has had a strong impact on this growth. A Healthline survey investigating the trends among Health and Wellness Influencers found that there are social media accounts providing advice and content on just about every health-related condition. […]