Is The New Instagram Algorithm Impacting Influencer Engagement?

Overview It cannot be denied that Instagram is still an important force for many brands. The beauty community on Instagram contains up to 200 million fans, making up 25% of the whole of Instagram’s community according to Digi Day. One of the biggest conversations this year has been about the impact of Instagram’s new algorithm […]

What Makes An Influencer “Right” For You?

Hello all! There have been many interesting conversations surrounding what makes an influencer “right” and how to choose them, comparing factors such as their reach, relevance and engagement. We discuss this below, in an attempt to help you make the most effective decisions possible. As always, any feedback or comments or if you want to […]

Wearisma 2017 UK Beauty Influencer Marketing Trends: Top 5 Insights

Hello all! Happy Spring Time (even though the weather may not look it this week in London). Our data scientists here at Wearisma have been hard at work making sense of all influencer data from all parts of the world. This month we focused on extracting the top trends in the UK Beauty Market. Stay […]

Top influencer tagged brands of 2017: From ASOS to Anastasia of Beverly Hills

  This holiday season, Wearisma has a gift for you. Our data science team has run the analysis to determine the most tagged brands for fashion and beauty in the UK this year. These lists, which reflect engagement from influencers, both partnership-based and organic, depict the ever-evolving nature of brand engagement. This holiday is the […]

[LinkedIn] Gifting and Influencer Marketing: A Case Study with Pixi Beauty

[Image credits: @nicolerodger, @karenbritchick] This post was originally posted on LinkedIn by Founder & CEO of Wearisma, Jenny Tsai. If you follow any influencers on social media, chances are you’ve seen content fueled by gifting. Think Cristiano Ronaldo thanking TAG Heuer for the “kind gift” followed by their signature slogan #dontcrackunderpressure, or your favourite beauty […]

[Advertising Week] Optimise Your Influencer Marketing with Tips from a Fantasy Football Expert

Winning in influencer marketing is all about strategising for long-term success. Rather than working with whichever influencers are available at a given time, invest the time to research their background, and you’ll build a valuable, lasting relationship. With an arsenal of relevant and dedicated influencers, your brand is certain to shine. Here at Wearisma, we like to think […]