Our insights

WeArisma in WWD on the Top Luxury Brands and Moments at London, Milan and Paris Fashion Week 

Fashion Weeks serve as crucial events for luxury brands to amplify their brand impact through influencer marketing, as highlighted in our latest feature in WWD, which unveils insights into the top moments that generated significant media value during the Milan and Paris Fashion Weeks. Combined, the Fashion Weeks generated an impressive media value exceeding $350 million.

Diving into Paris Fashion Week 2024 specifically, our influencer data and analytics identified fashion houses Loewe, YSL, and Dior as the most talked-about brands that generated the most brand impact among influential sources. 

Among the top moments, an Instagram reel featuring Emily Ratajkowski before the Loewe show generated an impressive $9.6M in media value. 

Victoria Beckham’s show, which drew media attention when it was interrupted by PETA protesters resulted in a media value of $1.69M.

A reel capturing Willow Smith and Halle Bailey dancing at the Off-White show sparked excitement, generating $983K in media value.

Read about the most influential brands and moments across the Fashion Weeks here.

Stay up to date with the topics that matter by subscribing to our newsletter