Dive into expert commentary and forward-thinking perspectives on the trends shaping the creator economy.
We invited some of the brightest minds in the industry to discuss the future of the creator economy at London’s iconic Tate Modern. Here’s a roundup of the event’s most needle-moving takeaways.
WeArisma’s 2025 State of Luxury Report has been featured WWD! Amongst the numerous metrics for luxury brands to benchmark against competitors, we highlight Resonance and Virality as crucial, underlooked criteria.
This year promises exciting shifts in the influencer marketing landscape, with trends that will redefine how brands connect with audiences. At WeArisma we leverage our seven years of historical data and over 20 billion pieces of content to predict the key trends you need to know about.
Here are the key trends we have identified for 2025 – from cross-niche creators to the rise of experiential luxury – we provide you with deeper insights into how influencer marketing is evolving and how audiences are feeling about these changes.
The potential TikTok ban in the US has left brands and creators exploring alternatives, with Rednote (Xiaohongshu) emerging as a popular choice among Gen Z.
Our industry-first tool empowers forward-thinking brands and agencies by leveraging global earned media data for visual analysis, enabling them to lead the way in influencer marketing, enhancing brand visibility, and staying competitive in a rapidly evolving marketing landscape.
Our monthly beauty leaderboard with Jing Daily highlights how local and international beauty brands like Proya, SK-II, and Shiseido leveraged influencer partnerships and strategic content during China’s 618 shopping festival, significantly boosting their online presence and media value in the competitive Chinese market.
In her Advertising Week article, CEO Jenny Tsai highlights how luxury fashion brands are strategically enhancing celebrity partnerships, leveraging Hollywood films and regional influencers to drive significant media value. By aligning fashion with character portrayals and collaborating with influential APAC celebrities, brands like Louis Vuitton, Giorgio Armani, Dior, and Versace are effectively increasing their visibility and impact in key markets during the 2024 Red Carpet season.
In Your Coffee Break, we highlight how Charlotte Tilbury, MAC, and Garnier have become leaders in the ‘glass skin’ beauty trend, which saw a 111% YoY increase in mentions in 2024, by leveraging strategic influencer collaborations to achieve impressive media values and drive the trend’s continued momentum.
China’s beauty market is shifting from traditional e-commerce platforms like Tmall and JD to social media giants like Douyin, with brands such as Aupres, Proya, and Florasis leading in media value. Leveraging collaborations with influencers on these platforms allows local brands to enhance their brand impact and compete effectively in a dynamic market.
In March, La Mer, Pat McGrath Labs, and NARS Cosmetics excelled in China, with La Mer’s “Beyond The Surface” campaign featuring Jun Ji-hyu generating a remarkable media value of $762.6K. Local brands Proya, Water, and Florasis also shone, each surpassing $1M in media value, driven by influencer promotions and strategic offers. Discover the strategies that fueled their success in the competitive Chinese beauty market.
Our latest feature in WWD reveals how Milan and Paris Fashion Weeks achieved a combined media value exceeding $350 million. At Paris Fashion Week, Loewe, YSL, and Dior emerged as standout brands, with top moments including Emily Ratajkowski’s Instagram reel generating $9.6M and notable events like Victoria Beckham’s PETA protest interruption. Discover the influential brands and key moments that shaped the Fashion Weeks.
In our latest Harper’s Bazaar feature, we explore how the awards season amplified luxury brands’ visibility. Versace emerged as the top brand, generating £24 million in media value through appearances by Margot Robbie, Selena Gomez, and Olivia Rodrigo. Dior and Gucci followed, with media values of £19 million and £18 million, respectively. Taylor Swift, Margot Robbie, and Emma Stone were the top influencers, driving significant social media engagement and brand impact. Read the full feature for in-depth insights.
WeArisma’s CEO, Jenny Tsai, highlighted the need for greater inclusivity in tech investment in her TechRound feature for International Women’s Day 2024. Noting that only 3% of capital investment in 2023 went to all-female founder teams, Tsai emphasizes the importance of directing more capital to female entrepreneurs to transform the tech landscape. Read the full article to explore more inspiring women in tech.
WeArisma’s CEO, Jenny Tsai, has been honored by SheCanCode for her efforts to champion inclusivity in technology. On International Women’s Day 2024, Tsai highlighted the need for increased investment in all-female founder teams, noting that only 3% of capital was allocated to them in 2023. She emphasized the importance of creating an inclusive environment where women can lead and succeed. Read the full article to explore more about the inspiring women making an impact in tech.
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