WeArisma’s 2025 State of Luxury Report has been featured WWD! Amongst the numerous metrics for luxury brands to benchmark against competitors, we highlight Resonance and Virality as crucial, underlooked criteria.
Published On: March 14, 2025
Lanvin was the top performer across Resonance with a score of 19.1% compared to an industry average of 12%, shining with its diverse and multifaceted brand positioning. Ralph Lauren achieved the highest Virality grade by leveraging major cultural events such as the 2024 Olympics and the U.S. Open.
Qeelin drove the highest Resonance with an impressive 33.8% compared to an industry average of 13% through its increased presence in East Asia. David Yurman ranked the highest in Virality thanks to trendy ambassadors like Alex Consani and Sabrina Carpenter.
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“WeArisma said Resonance showcases the percentage of consumers interacting with influencer content compared to the total number viewing it, while Virality tracks the extent to which influencer content spreads beyond their immediate audience.” – WWD
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