Our latest feature in WWD reveals how Milan and Paris Fashion Weeks achieved a combined media value exceeding $350 million. At Paris Fashion Week, Loewe, YSL, and Dior emerged as standout brands, with top moments including Emily Ratajkowski’s Instagram reel generating $9.6M and notable events like Victoria Beckham’s PETA protest interruption. Discover the influential brands and key moments that shaped the Fashion Weeks.
Published On: March 25, 2024
Fashion Weeks 2024: Key Moments and Influential Brands Driving $350 Million Media Value
Fashion Weeks serve as crucial events for luxury brands to amplify their brand impact through influencer marketing, as highlighted in our latest feature in WWD, which unveils insights into the top moments that generated significant media value during the Milan and Paris Fashion Weeks.
Combined, the Fashion Weeks generated an impressive media value exceeding $350 million.
Diving into Paris Fashion Week 2024 specifically, our influencer data and analytics identified fashion houses Loewe, YSL, and Dior as the most talked-about brands that generated the most brand impact among influential sources.
Among the top moments, an Instagram reel featuring Emily Ratajkowski before the Loewe show generated an impressive $9.6M in media value.
Victoria Beckham’s show, which drew media attention when it was interrupted by PETA protesters resulted in a media value of $1.69M.
A reel capturing Willow Smith and Halle Bailey dancing at the Off-White show sparked excitement, generating $983K in media value.
Read about the most influential brands and moments across the Fashion Weeks here.
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BEYOND THE TAG
Creators talk about brands all the time. They just don’t always type them.
If your reporting only reads what’s written (captions, tags, handles and hashtags), the brands they speak about out loud never show up.
Want to know how much of your brand’s conversation is happening out loud?
Luxury Global Analysis.
New York Fashion Week SS27 generated $326.3M in total Media Value, up +19% YoY, but leadership stayed highly concentrated, Tommy Hilfiger alone captured over a third of the season.
International casting and an owned-channel surge reshaped the competitive landscape.
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