Our industry-first tool empowers forward-thinking brands and agencies by leveraging global earned media data for visual analysis, enabling them to lead the way in influencer marketing, enhancing brand visibility, and staying competitive in a rapidly evolving marketing landscape.
Published On: July 9, 2024
Revolutionizing Earned Media Strategy with AI-Powered Visual Search
Our industry-first tool leverages our global earned media data beyond keyword searches. It uses visual analysis to identify featured items, traits, people, text in images, and more within influential sources’ content, positioning forward-thinking brands and agencies to lead the way and boost their earned media strategy success.
Marketers must explore AI developments as they are transforming the marketing landscape. With Google’s announcement on using Generative AI in search, brand discoverability will face challenges, with analysts predicting a decrease in direct traffic to websites by up to 40%, making word-of-mouth and influencer marketing more crucial.
Leveraging our AI-powered visual search tool, brands and agencies are now empowered to:
🔍 Find and partner with influencers celebrating life events that align with brands and products.
🌍 Ensure influencer communities are diverse and inclusive.
💁 Deliver striking visual consistency across all social and influencer campaigns.
🤖 Identify the right influencers for successful cross-brand collaborations.
👀 Gain insights into competitor visual influencer strategies to maintain a competitive edge in the market.
Access timely cultural trends, strategic creator guidance, and industry best practices.
BEYOND THE TAG
Creators talk about brands all the time. They just don’t always type them.
If your reporting only reads what’s written (captions, tags, handles and hashtags), the brands they speak about out loud never show up.
Want to know how much of your brand’s conversation is happening out loud?
Luxury Global Analysis.
New York Fashion Week SS27 generated $326.3M in total Media Value, up +19% YoY, but leadership stayed highly concentrated, Tommy Hilfiger alone captured over a third of the season.
International casting and an owned-channel surge reshaped the competitive landscape.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
