In our most recent feature in WWD, we talked about the most influential brands and moments at London Fashion Week.
“According to social media data compiled by influencer analytics firm WeArisma, Burberry, JW Anderson, Mains, Odd Muse and Paul Costelloe are some of the most influential brands for the spring 2024 season during London Fashion Week. The company noted that Burberry’s show at Highbury Fields saw a significant boost in media value, thanks to a post by footballer Bukayo Saka, generating a media value of $297,700.”
Read the full article to find out:
- Which brands had the highest engagement rate during London Fashion Week
- Which celebrity generated a $689,700 media value for JW Anderson
- Which brand collaboration made Simone Rocha one of the most talked about brands
- Why Burberry, JW Anderson, and Mains were the brands with the highest media value
Read the full article here.