In our most recent feature in WWD, we talked about the most influential brands and moments at Milan Fashion Week.
Read the full article to discover more about how:
- Prada, Gucci, Versace, and Fendi led social media rankings at Milan Fashion Week, thanks to celebrities like Win Metawin O. ($2.9M) and Halle Bailey ($1.7M).
- Emma Chamberlain’s post for the Gucci show coined $9.4 million in media value.
- Actor Liza Soberano’s carousel of images of her Prada outfit on Instagram generated more than $671,000
- Avavav led in engagement, with TikToks from Marina Munoz and Culted achieving an engagement rate of over 3162%
Read the full article here