Published On: April 22, 2024
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Access timely cultural trends, strategic creator guidance, and industry best practices.
BEYOND THE TAG
Creators talk about brands all the time. They just don’t always type them.
If your reporting only reads what’s written (captions, tags, handles and hashtags), the brands they speak about out loud never show up.
Want to know how much of your brand’s conversation is happening out loud?
Luxury Global Analysis.
New York Fashion Week SS27 generated $326.3M in total Media Value, up +19% YoY, but leadership stayed highly concentrated, Tommy Hilfiger alone captured over a third of the season.
International casting and an owned-channel surge reshaped the competitive landscape.
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