Business Insider names WeArisma one of the most promising marketing and advertising companies according to VC’s

WeArisma is highlighted in Business Insider as one of the most promising marketing companies, praised by VC Rupa Popat for its six years of global data, positioning it as a leading independent source in influencer marketing.

Published On: October 7, 2022

WeArisma Recognized by Business Insider for Marketing Innovation

WeArisma is featured in Business Insider as one of the most promising marketing and advertising companies according to VC’s, recognising our innovation and capabilities.

Rupa Popat, founder and managing director of Araya Ventures says, “WeArisma’s six years of data across 15,000 brands and more than 70 countries differentiates the company from its competitor set. That data “makes them the only credible independent global source of data in the market who can apply the ‘Moneyball’ approach to influencer marketing.”

“Marketer spending on influencer campaigns will surpass $4 billion this year, according to Insider Intelligence, and WeArisma, an early mover into the space that launched in 2015, is primed to capitalize. The company has already secured a portfolio of big brands in the EMEA and APAC region”.

“We have nearly doubled our growth in the last year and have had the privilege to work with some of the top brands in the world across 30 countries in EMEA, APAC and the Americas.” says Wearisma CEO Jenny Tsai.

Read the article here.

Resources

Stay Ahead with the Latest Creator Economy Intelligence

Access timely cultural trends, strategic creator guidance, and industry best practices.

Cannes Lions 2026: The Creator Marketing Questions Every CMO Will Be Asking

Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships. 

Here are the three topics we expect to define the week.

Media & Entertainment Influence Index 2026

The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.

TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.


Beauty Influencer Marketing Benchmarks for 2026

The Beauty Influencer Marketing Benchmark Report: Engagement Rate, Earned Media Value, and Defining What “Good” Looks Like in 2026

Coty: Client Success Story

Stay Ahead with WeArisma Intelligence

Join our community and get cultural insights, creator strategy guides, and real-world best practices.

  • See who’s shaping culture, and how.
 
  • Access practical guides and strategy tools.
 
  • Understand how top brands are growing ROI and productivity.
 
  • Read expert takes on what’s next.

Join the Community