At Coty UK’s Creator Social, WeArisma’s CEO Jenny Tsai and Grace Fung discussed influencer marketing trends, showcased how Wearisma’s support helped Coty UK achieve double the industry average engagement rate, and explored improved brand-creator collaboration. Download the event slides here.
Published On: March 28, 2022
WeArisma Joins Coty UK’s Creator Social
The team at Wearisma were delighted to join the team Coty UK at their Creator’s Social last week.
To a room of talented professionals and creators, Wearisma’s Founder and CEO Jenny Tsai and Grace Fung, International Influencer Marketing and Comms Lead at Coty UK presented:
You can download the slides from the event here.
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The top 100 sports and athleisure brands and leagues across apparel, sport leagues, nutrition, and digital fitness generated $43.0B in total Earned Media Value in 2025, up +30.2% YoY, but growth is highly concentrated, the platform balance is shifting fast, and sport leagues are rewriting the influence rulebook.
TikTok grew +121% YoY and is rapidly closing on Instagram as the dominant sports influence platform. YouTube generates the highest EMV per post of any platform at $126K, more than 4.5× Instagram’s $28K, making sports one of the few categories where three platforms are genuinely competing for the top spot.
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