WeArisma’s Partnership with Jing Daily: Global vs. Local Beauty Brand Dominance in China, February Edition

🌐 NARS Cosmetics, Dior Beauty and Guerlain were the most successful international beauty brands in China this February. Chinese celebs like Xiao Zhan & Dilraba Dilmurat drove huge media value for Nars & Dior Beauty in China! Their posts reach millions, highlighting the power of local celebrities in introducing Western beauty brands to China. And with Guerlain, Chinese actresses Zhang Li & Zhang Yuxin boosted brand awareness during the Lunar New Year festive seasons. The Lunar New Year marks February as an important month for China-based marketing activations and strengthening brand impact.  

🚀 Proya, Florasis and Chando were the most influential local brands. Chinese influencers like Conan and Yanzheninky boosted Proya’s and Florasis’s media value in China! Their posts generate significant engagement, showcasing the impact of local influential sources. And with Chando, Chinese celebrity Yu Shuxin elevated brand visibility on platforms like Weibo. 

Stay tuned for the next leaderboard. It’ll be interesting to see what top beauty brands are activating their share of voice in the Chinese market. 

Find out which strategies drove success in the highly competitive Chinese market this February  ⬇️

https://jingdaily.com/posts/nars-tops-february-s-beauty-leaderboard-tracker