Chanel led the luxury brand mentions in France in 2018, followed by Dior and Gucci, with their success attributed to influencer collaborations that created aspirational, artistic, and engaging content.
Published On: December 12, 2018
It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Luxury brands in France. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!
Whilst Gucci is the most mentioned luxury brand in UK, US and Japan. Parisian luxury brand Chanel received the most mentions in France in 2018. It can be argued that Chanel achieved this popularity by working with influencers that produce highly curated content that portrays an aspirational lifestyle ‘one that is overtly editorial and arty in nature’.
Taking the number two spot is Dior. Dior’s work with 100 mega influencers this year for the relaunch of the #DiorSaddle bag creating a spike in the brand’s online popularity, reminding old clientele of the It bag and introducing it to Millenials and Gen Z followers. It is possible that Gucci’s thirds place position is down to the brands collaboration with modern artists (one of Wearisma’s key personas to watch for 2019) to create a host of modern, authentic and subsequently engaging content.
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Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.
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WeArisma is a specialist in precision earned media that unleashes the power in numbers. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities and optimise business results. Removing the guesswork and reducing the risk.
