This summer, Wearisma is hosting two industry panels: one at Campaign Brand Exchange on the future of influencer marketing with Skinade, Bomb Petite, and Cornerstone, and another at the IAB’s Social Media’s Future Evolution conference featuring Matalan, Time Inc., and ITV. Don’t miss these insightful discussions on leveraging influencers for brand success.
Published On: June 26, 2017
Join Wearisma’s Summer Panels on Influencer Marketing
Keep your diary free this summer and join Wearisma at upcoming industry-led panel events that shine a light on the influencer space.
Campaign Brand Exchange
This week, Wearisma will host a panel of experts to discuss where Influencer Marketing is heading. Titled What does the future of Influencer Marketing hold? Lessons from Skinade, Bomb Petite & Cornerstone, the panel will discuss how to leverage influencers for digital marketing strategy and delve into the future of the influencer space. Join our Founder and CEO, Jenny Tsai, along with pioneering brands in the beauty and fashion industries to hear fascinating case studies and lessons for the future. Learn more here. Online registration is now closed.
Panel host
Jenny Tsai, Founder & CEO, Wearisma
Panelists
Louise Marchesin, Head of Marketing, Skinade
Jenny Liu, Founder, Bomb Petite
Isida Horncastle, Brand & Product Manager, Cornerstone
Internet Advertising Bureau UK
Wearisma will also chair a panel discussion in August titled Brands of Tomorrow: Revolutionising Social Media through influencers featuring Matalan, Time Inc. & ITV. The discussion will focus on what the surge in influencers means for brands. The panel will be a part of IAB’s Social Media’s Future Evolution conference. Learn more and register here.
Panel host
Jenny Tsai, Founder & CEO, Wearisma
Panelists
Stacey Malvern, Head of Social, Matalan
Lillian Betty, Head of Partnerships, Time Inc
Katherine Marlow, Sr. Creative Manager, ITV
Access timely cultural trends, strategic creator guidance, and industry best practices.
Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.Â
Here are the three topics we expect to define the week.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
