WeArisma has been recognized by TechRound as one of the top 20 AI startups in the UK and EU for 2024, highlighting its innovative blend of AI and human expertise to optimize influencer marketing and earned media.
Published On: November 28, 2023
WeArisma Named Among Top 20 UK and EU AI Startups by TechRound
We are delighted to share that WeArisma has been featured in TechRound and named as one of the “Top 20 UK and EU Artificial Intelligence Startups To Look Out For in 2024”.
“WeArisma has found the perfect blend of human expertise and AI to make a significant impact on the world of influencer marketing and earned media optimisation. The platform combines cutting-edge AI and machine learning capabilities to showcase which brands, products, topics and content target customers are influenced by.”
“Drawing on over 7 years of historical global data across 15,000 brands, more than 70 countries, 20 languages and key social media platforms, it combines the industry’s highest quality data and software to offer unique and actionable insights.”
Read the full article to discover how our platform is helping some of the world’s most valuable brands measure and optimise their influencer marketing impact and improve brand affinity. Read the full article here.
Access timely cultural trends, strategic creator guidance, and industry best practices.
Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.
Here are the three topics we expect to define the week.
The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.
State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
