WeArisma CEO Jenny Tsai comments on the evolving ad revenue landscape, noting that despite declines in ad revenue for Meta, Snapchat, and Twitter, brands are increasingly reallocating budgets to influencer marketing. This shift is driven by influencer marketing’s effectiveness in achieving authentic engagement and higher ROI compared to traditional media channels, especially in a tightening economic climate.
Published On: November 15, 2022
WeArisma CEO, Jenny Tsai on the changing ad revenue landscape and the opportunities for brands investing in influencer marketing:
“Meta’s declining ad revenue in Q3 raises a number of questions, following weak performances in Snapchat and now Twitter given the change of ownership. How does the recent news on social media platforms impact influencer marketing?
“Whilst the overall marketing spend may be tightening given the wider economic climate, we are seeing more and more brands shifting budget from other media channels into influencer marketing. The channel is effective in not only driving high and authentic upper funnel awareness and consideration metrics such as reach and engagements with their communities, when done right it also delivers higher ROI compared to alternative channels.”
Read the article here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
In beauty, things move fast. But strategy? That’s what sets the leaders apart.
Our 2025 Beauty State of Influence Report is packed with insights, but knowing how to turn those into action is where the real value lies. Whether you’re optimising influencer partnerships, reallocating budgets, or jumping on the right trends, here’s how to make the most of your data.
WeArisma’s Personal Care 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Bath and Body, Hair Care, Skincare, and Wellness Through Influencer Strategy
The personal care market is booming – but only the most emotionally resonant brands are cutting through the noise. Authenticity, expert credibility, and self-care storytelling are driving the next wave of influence.
Our Personal Care 2025 State of Influence Report reveals how Dove, Nivea, Aquaphor, and Bevel are shaping the future of the category – and how your brand can do the same.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
