Instagram’s new feature allowing businesses to extend influencer posts to broader audiences could enhance reach but may compromise the personal trust that is central to effective influencer marketing.
Published On: June 7, 2019
This week, it was announced that Instagram will now allow businesses to push ads posted through influencers to bigger audiences, who may not follow the brand or the influencer.
While this may help marketers reach more audience with potentially more targeted creatives, they risk missing the key benefit of working with influencers.
At its heart, influencer marketing is about trust between one relatable individual and their followers.
Influencer Marketing, when done right, can allow brands a personalised connection to the consumer through the relevant person they follow and trust.
It remains to be seen whether brands can easily transfer the relationships influencers have with their followers to a wider, unfamiliar audience. We will certainly be keeping tabs on the effect it has on the marketing landscape!
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
Niche influencers, with their dedicated and engaged audiences, offer brands better ROI, authentic engagement, and the opportunity to build long-term partnerships, making them an increasingly valuable asset in the evolving landscape of influencer marketing.
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WeArisma is a specialist in precision earned media and influencer marketing trusted by leading brands and agencies globally. We leverage cutting-edge AI and unparalleled global data and insights to predict creative strategies that drive brand influence, grow communities, and optimize business results—removing guesswork, reducing risk, and ultimately driving real business growth.
