At Coty UK’s Creator Social, WeArisma’s CEO Jenny Tsai and Grace Fung discussed influencer marketing trends, showcased how Wearisma’s support helped Coty UK achieve double the industry average engagement rate, and explored improved brand-creator collaboration. Download the event slides here.
Published On: March 28, 2022
WeArisma Joins Coty UK’s Creator Social
The team at Wearisma were delighted to join the team Coty UK at their Creator’s Social last week.
To a room of talented professionals and creators, Wearisma’s Founder and CEO Jenny Tsai and Grace Fung, International Influencer Marketing and Comms Lead at Coty UK presented:
You can download the slides from the event here.
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Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships.Â
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The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.
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