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What % Of Influencers Post Sponsored Content?
Earlier this year, Bazaarvoice commissioned research into the attitudes of consumers across the UK, Germany, and France about their attitude towards influencers.…
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Beauty in Asia: Micro or Macro Influencers? (South Korea and Japan Edition)
The Asian beauty market is defined by its ability to swiftly launch new brands, new products and new technologies charged by the…
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The Beauty Brands That Dominated China In August
In August, the Chinese microblogging platform, Weibo announced that it saw an increase of growth in Q2 (via younger users joining the…
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Is The New Instagram Algorithm Impacting Influencer Engagement?
Overview It cannot be denied that Instagram is still an important force for many brands. The beauty community on Instagram contains up…
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What Makes An Influencer “Right” For You?
Hello all! There have been many interesting conversations surrounding what makes an influencer “right” and how to choose them, comparing factors such…
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Wearisma 2017 UK Beauty Influencer Marketing Trends: Top 5 Insights
Hello all! Happy Spring Time (even though the weather may not look it this week in London). Our data scientists here at…
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Top influencer tagged brands of 2017: From ASOS to Anastasia of Beverly Hills
This holiday season, Wearisma has a gift for you. Our data science team has run the analysis to determine the most…
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[LinkedIn] Gifting and Influencer Marketing: A Case Study with Pixi Beauty
[Image credits: @nicolerodger, @karenbritchick] This post was originally posted on LinkedIn by Founder & CEO of Wearisma, Jenny Tsai. If you follow…
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[Advertising Week] Optimise Your Influencer Marketing with Tips from a Fantasy Football Expert
Winning in influencer marketing is all about strategising for long-term success. Rather than working with whichever influencers are available at a given time, invest…