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7 Tips to create an Ethical Influencer Marketing Strategy (that protects your brand reputation)
As brands continue to invest more in influencer marketing, they need to think carefully about whether their approach fulfils the ethical and…
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Wearisma’s Ones to Watch: The influencers and advocates leading the charge in the LGBTQ space
Every year as Pride month arrives, brands all over the world step out to show their support for the LGBTQ community, often…
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Wearisma Becomes Certified Partner of Social Media Monitoring Company Digimind
Today, we’re delighted to announce our new partnership with social listening platform Digimind in response to the growing need of brands and…
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Make your commitment to D&I go beyond Pride month
Every year Pride month arrives is a perfect time to think about how to be more inclusive and in this two-part series,…
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CEW UK x Coty x Wearisma webinar: Getting results from the right brand advocates
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the…
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Webinar: Brand Advocacy in APAC
We were delighted to host a re-run of our ‘How to revolutionize your Influencer Marketing strategy with Brand Advocacy’ Webinar last week…
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How tiered gifting can increase your BAI™ score
We’re excited to announce the launch of Wearisma’s Brand Advocacy Index™ (BAI™), our proprietary metric which measures the intensity of your brand’s…
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Watch: Wearisma x Ann Summers Brand Advocacy Webinar
Last week, we were delighted to host the first webinar in our new series all about Brand Advocacy. Our CEO Jenny Tsai…
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You don’t just need influencers, you need brand advocates
Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but all of…