The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue.
Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, Luxury Colour & Fragrances Manager, Grace Fung were joined for this CEW UK exclusive webinar, where they take you through the insights, solutions and winning strategies you need to take a methodical and winning approach to brand advocacy.
You can watch the full video on CEW UK’s Youtube Channel.
Key topics discussed:
- How to optimize your brand advocacy strategy with a simple 3-step solution
- How Coty UK achieved an Engagement Rate double the industry average for their #perfectasiam campaign in collaboration with Marc Jacobs’ perfume launch
- Which brands within the beauty industry are engaging the most with their consumers to achieve the top BAI™ (Brand Advocacy Index™) scores
During the webinar, the performances of global beauty brands’ Brand Advocacy strategies were benchmarked and ranked by Wearisma’s proprietary Brand Advocacy Index™ (BAI™) score. Interested in understanding your brands’ positioning amongst consumers in the beauty industry, broken down by specific regions?
Get in touch to know where you’ve ranked, and more importantly, how you can improve.