We were delighted to host a re-run of our ‘How to revolutionize your Influencer Marketing strategy with Brand Advocacy’ Webinar last week for our APAC and SEAP based audience. Wearisma insiders Charlotte Darby, Head of Client and Influencer Services, and Vicky Shiao-Yun Huang, Business Development and Client Success Manager, discussed the value of brand advocacy programs and revealed the steps to revolutionizing your Influencer Marketing strategy.
They discussed the importance of brands working alongside loyal customers rather than simply selling to them, transitioning them into brand advocates, ‘Wearisma’s Brand Advocacy Index’ which scores and ranks brands according to the intensity of their advocate audience and introduced Wearisma’s exciting and new Consumer Advocacy Tab.
Check out the highlights below or scroll down to watch the webinar in full. Also, make sure to download the Webinar deck to return to these insights and discover the key ingredients you need to close the brand loyalty – brand advocacy cycle and achieve your KPIs.
Key highlights from the Webinar re-run:
What is Brand Advocacy and why is it crucial?
Find out why it is important for brands to work alongside loyal customers rather than simply sell to them. With research revealing that ‘customers referred by brand advocates have a 37% higher retention rate’, it’s clear that a new type of influencer is poised to dominate the digital realm.
How does Wearisma support the Brand Advocacy cycle?
Discover Wearisma’s key solutions to tackling the problems surrounding Brand Advocacy and how to develop a strong community of advocates.
Wearisma’s Brand Advocacy Index™, what it is and why you need it.
Wearisma’s Brand Advocacy Index™ (BAI) is a measure of the intensity of your brand’s community of advocates. Discover which brands have the highest BAI™ score within APAC Luxury, Jewellery, Fashion and Beauty according to our latest ranking. With research revealing that consumers rely on peer-to-peer marketing 2-10x more than paid media (Boston Consulting Group), brands simply cannot afford not to develop a solid brand advocacy program.
Q&A with Wearisma insiders who reveal the insights to a winning Brand Advocacy strategy
Watch the audience’s Q&A with Charlotte Darby, Head of Client and Influencer Services and Vicky Shiao-Yun Huang, Business Development and Client Success Manager, who discussed the value of brand advocacy programs and how Wearisma can help you build a successful strategy.
Watch the full Webinar re-run below:
Influencer marketing has returned to the days of the Avon Lady. Their sales tactics were so successful because these representatives were trusted, a factor that often separates traditional influencers from brand advocates.”— CHARLOTTE DARBY, HEAD OF CLIENT AND INFLUENCER SERVICES, WEARISMA