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Insights on Influence

Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing. From beauty to brand advocacy, health & wellness to trending topics, our blog provides actionable advice and thought leadership to help you succeed.

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Stay informed with WeArisma’s blog, offering expert insights into the latest trends and strategies in influencer marketing.

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Victoria’s Secret is so back, blending legendary Angels with a redefined, inclusive vision.

Victoria’s Secret has officially reclaimed the spotlight with its anticipated return, drawing massive media attention and over 40.6 million engagements. The new show not only dazzled audiences but also showcased a commitment to inclusivity and diversity, setting the stage for a refreshed brand identity. With major media coverage from outlets like Vogue and Bustle, and performances by iconic artists like Blackpink’s Lisa and Cher, #VSFS24 is capturing the cultural moment. From Gigi Hadid’s stunning return to the runway to the empowering presence of body-positive advocate Ashley Graham and transgender models Alex Consani and Valentina Sampaio, the brand is signaling a new era of relevance. Here’s how Victoria’s Secret is redefining its legacy for the modern consumer.

How fast-fashion giant Oh Polly is reaching new heights with TikTok

Oh Polly has excelled in influencer marketing by leveraging TikTok, where their paid content generates significantly higher Engagement Rates compared to organic posts. From August to December 2020, TikTok influencers’ paid content averaged 68% Engagement, far surpassing the 15% for organic mentions. Wearisma’s data highlights key influencers like 박지은JJ and Robbijan, whose impactful posts have driven substantial engagement and broadened Oh Polly’s global reach, demonstrating the importance of a well-curated brand advocacy strategy for market expansion.

How has #beauty changed in APAC in 2020? – Part 2 [Infographic]

Explore how Thailand, Taiwan, and South Korea successfully utilized celebrity-driven campaigns and video content to adapt and thrive in 2020’s challenging beauty market.

influencer marketing apac beauty

How has #beauty changed in APAC in 2020? – Part 1 [Infographic]

Despite the challenges of 2020, the beauty industry in APAC is rebounding, with a 45% increase in #Beauty content engagements from Q2 to Q3, driven by local influencers, product seeding, and user-generated content.

The NEW Fenty Effect: #MaleBeauty

Rihanna’s Fenty Beauty, known for its inclusive approach, is expanding into skincare with Fenty Skin, leveraging male beauty influencers to drive engagement and replicate its previous success, amidst a growing trend in male beauty and skincare.

Which brands dominated Tokyo Fashion Week AW20?

Tokyo Fashion Week ended with over 14 million engagements and $33 million in Media Value, with Noor Neelofa and Heart Evangelista leading the top-performing influencers.

Matters of Menswear: Why now is the time to draw your attention to this booming market

The luxury menswear market is on the rise, driven by Millennials and Gen Z, with Gucci’s A/W 2020 show highlighting this shift. Wearisma’s analysis shows a 23% annual growth in online menswear discussions since 2018, with China leading in Media Value growth at 73%.

Which Brands Dominated #PFW?

Paris Fashion Week (PFW) ranked second this season with £28M in Media Value, trailing New York’s £33M. Balenciaga’s power dressing trend and Stella McCartney’s impactful message resonated, while top-performing influencers included Fil Xiaobai and actresses Maisie Williams and Marina Ruy Barbosa, contributing to a total Media Value of £4M.

Which Brands Dominated #MFW?

During Milan Fashion Week, Irina Shayk led with £620K in Media Value, followed by Olivia Palermo with £583K. British Vogue and Italian Influencer Elisa Maino both generated £554K in Media Value with their coverage and content.

Which brands dominated #LFW?

London Fashion Week (LFW) generated £5.9M in Media Value and 2.8M engagements, with top contributions from Izabel Goulart (£777K) and Irina Shayk (£341K). Diverse influencers, particularly from Indian backgrounds like Kritika Khurana and Diipa Büller-Khosla, also made a significant impact, reflecting LFW’s emphasis on model diversity.

Which brands dominated #NYFW?

New York Fashion Week (NYFW) generated 14 million engagements and $33M in Media Value, with Malaysian actress Noor Neelofa leading at $1.6M, followed by Filipina actress Heart Evangelista at $1.5M. Influencers Aimee Song and Camila Coelho also performed strongly, with $1.3M and $1.1M in Media Value, respectively.

Japanese Influencer Marketing

Influencer Marketing for J-Beauty: Lessons from France

Wearisma’s latest white paper, produced in partnership with CEW France, highlights the dynamic growth in the beauty industry and the pivotal role of influencers, showcasing how Indie beauty brands are reshaping market trends in France and offering valuable lessons for J-Beauty’s digital strategy.

Influencer Marketing

Influencers Reveal the Makeup of China’s Beauty Industry

While the global beauty industry shifts towards digital and independent brands, China’s market remains dominated by legacy brands like La Mer and Dior, with consumers favoring established names for their heritage and tech innovations. To compete, Chinese beauty brands must enhance their online presence and influencer marketing.

Who was Japan’s most popular Fashion Brand in 2018?

In 2018, Zara topped Japan’s fashion scene with its consumer-focused approach, such as swiftly responding to product requests, while Uniqlo and its subsidiary GU also made waves with high mentions, driven by collaborations with artists like Kaws and affordable product offerings.

Which top Beauty Brands are mentioned most by Japanese Influencers?

In 2018, Dior Makeup led as Japan’s most mentioned beauty brand with their gender-neutral products, while NARS followed with impactful influencer collaborations and events. Shiseido also made notable progress by integrating Japanese culture into their marketing with their “Gifting Japan to the World” collection.

Who was France’s most popular Fashion Brand in 2018?

In 2018, Zara led fashion brand mentions in France, followed by H&M and Mango, with their success driven by a strong focus on sustainability and community-building influencer campaigns.

Who are the 3 most mentioned Beauty Brands in France in 2018?

In 2018, Sephora led beauty brand mentions in France, followed by NYX Cosmetics and L’Oréal, with their success attributed to long-term influencer partnerships, region-specific content, and thorough vetting processes.

Who are the 3 most mentioned Fashion Brands in the UK?

In 2018, Topshop led fashion brand mentions in the UK, followed by ASOS and Prettylittlething, with their success driven by strategic collaborations with British influencers, a streamlined social media to e-commerce process, and targeted content from a socially active audience.

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