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Victoria’s Secret is so back, blending legendary Angels with a redefined, inclusive vision.

Victoria’s Secret has officially reclaimed the spotlight with its anticipated return, drawing massive media attention and over 40.6 million engagements. The new show not only dazzled audiences but also showcased a commitment to inclusivity and diversity, setting the stage for a refreshed brand identity. With major media coverage from outlets like Vogue and Bustle, and performances by iconic artists like Blackpink’s Lisa and Cher, #VSFS24 is capturing the cultural moment. From Gigi Hadid’s stunning return to the runway to the empowering presence of body-positive advocate Ashley Graham and transgender models Alex Consani and Valentina Sampaio, the brand is signaling a new era of relevance. Here’s how Victoria’s Secret is redefining its legacy for the modern consumer.

Published On: October 17, 2024

Victoria’s Secret Embraces Inclusivity and Drives Record Engagement with #VSFS24

Victoria’s Secret is “so back!” as major press outlets highlight the success of the new show, which has already earned 40.6 million engagements and $38.4 million in Earned Media Value (EMV)—and the numbers continue to rise. Coverage from influential publications like Vogue, Interview Magazine, Hypebae, and Bustle Media generated 83% of total engagement.

In this new chapter, the brand is embracing inclusivity and diversity, reflecting the evolving expectations of today’s consumers. The #VSFS24 showcased this commitment by featuring transgender models Alex Consani, Valentina Sampaio, and body-positive advocate Ashley Graham. This inclusive approach positions Victoria’s Secret as more in tune with modern values, highlighting that without such a shift, legacy brands risk losing cultural relevance and consumer loyalty.

Gigi Hadid’s return on the Victoria’s Secret runway generated the widest echo, reaching an impressive 126 million people and accounting for 35% of the show’s total online mentions. Other key contributors included Adriana Lima with 124 million exposures, Tyra Banks with 118 million, and Bella Hadid with 111 million. Emerging talent Alex Consani also made waves, generating 12 million engagements and $2 million in EMV.

The music lineup played a significant role as well, featuring Tyla, Blackpink’s Lisa, and Cher. Lisa accounted for 43% of total mentions, generating 1.2 million engagements and $3.8 million in EMV. Cher’s nostalgic performances captured even more attention, earning 1.6 million engagements and $4 million in EMV, showcasing our ongoing fascination with iconic artists.

By leveraging a mix of digital platforms, streaming services like Prime Video, and traditional media, #VSFS24 reached over 126 million people, highlighting the importance of a diverse engagement strategy. The return of Victoria’s Secret coincided with TikTok’s rise, which magnifies pop culture moments and contributed 81% of overall interactions, outperforming Instagram.

With a new direction and a commitment to inclusivity, Victoria’s Secret is redefining its legacy and reconnecting with a diverse audience in today’s dynamic cultural landscape.

“Victoria’s Secret is redefining its legacy and reconnecting with a diverse audience in today’s dynamic cultural landscape.”

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Cannes Lions 2026: The Creator Marketing Questions Every CMO Will Be Asking

Cannes Lions has always been where the industry takes stock, not just of the work, but of where the money is going and why. This year, creator marketing will be front and centre. Not because it’s new, but because the ground underneath it is shifting in ways that are forcing brands to fundamentally rethink how they plan, measure and value creator partnerships. 

Here are the three topics we expect to define the week.

Media & Entertainment Influence Index 2026

The top 100 media and entertainment brands across video streaming, audio streaming, and content creation generated $63.4B in total Earned Media Value in 2025, up +7.0% YoY. Growth is uneven across sub-sectors, video streaming surged while audio streaming declined sharply, platform dynamics are shifting fast, and a handful of breakout brands are rewriting what influence looks like in entertainment.

TikTok grew +70.2% YoY and is rapidly closing the gap on YouTube as the dominant entertainment influence platform. YouTube remains #1 at $32.6B but declined -11.3%, while Instagram grew +4.4% to $13.3B. Facebook nearly doubled to $7.3B (+98.9%), making media and entertainment one of the few categories where four platforms are genuinely competing for share.


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