WeArisma is featured in SvD Näringsliv, highlighting Meta’s Threads rapid rise to 100 million users, while noting potential challenges due to feature limitations and its promising engagement rates compared to X
Published On: January 17, 2024
WeArisma Featured in SvD Näringsliv: Analyzing the Future of Meta’s Threads
Exciting news! We’re thrilled to share that WeArisma has been featured in a major Swedish media platform: SvD Näringsliv, shedding light on whether Meta’s latest sensation, Threads, is here to stay.
“Threads got off to a strong start and engaged over 100 million users in the first five days after its release. Rapid growth propelled Threads to rank 5th globally in Q3 downloads.“
However, what could hold the future success of Threads back in all regions is the lack of features that users and brands alike would expect.
“Despite user numbers falling in the UK, some reports have indicated that advertisers are seeing greater engagement on Threads than X, which may be partly due to Threads sharing Instagram’s confirmation culture.”
We are excited for the future of Threads and will be closely following Threads’ developments.
Read the full article here to find out if Threads is here to stay.
Access timely cultural trends, strategic creator guidance, and industry best practices.
Discover the most groundbreaking entertainment marketing insights from our eye-opening panel discussion at ‘The State of Influence 2025 and future-proof your brand for tomorrow’s creator economy.
The top 100 sports and athleisure brands and leagues across apparel, sport leagues, nutrition, and digital fitness generated $43.0B in total Earned Media Value in 2025, up +30.2% YoY, but growth is highly concentrated, the platform balance is shifting fast, and sport leagues are rewriting the influence rulebook.
TikTok grew +121% YoY and is rapidly closing on Instagram as the dominant sports influence platform. YouTube generates the highest EMV per post of any platform at $126K, more than 4.5× Instagram’s $28K, making sports one of the few categories where three platforms are genuinely competing for the top spot.
Join our community and get cultural insights, creator strategy guides, and real-world best practices.