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Which top Beauty Brands are mentioned most by Japanese Influencers?

Posted by on December 12, 2018

It’s nearly the end of the year; a reflective time, where we take stock of everything we’ve accomplished thus far. Here at Wearisma, we’ve utilised intelligent data to provide a complete list of the top brands in Beauty, Fashion and Luxury who have conquered Influencer Marketing in four countries (US, UK, Japan and France) in 2018. In this post we’ve revealed the most popular Beauty brands in Japan. By combining this data with in-depth analysis, we’ve been able to reveal their successful strategies and give insights into the techniques that you should be using in 2019 and beyond!

Dior Makeup became Japan’s most mentioned beauty brand in  2018. Their success can be attributed to their acknowledgement of a growing interest in beauty from males, particularly in Japan. Therefore, Dior’s social media push of gender neutral products such as their Backstage Face & Body foundation; which the brand labels as ‘For all, he or she’ was sure to delight Japanese audiences.

Coming just behind Dior Makeup is Shiseido owned brand, NARS. By working with mega influencers like Japanese model Hikari Mori (@hikari) and sending a cohort of influencers to Ibiza for the launch of their new ‘Climax’ Mascara, NARS has shown that a high level of invested in influencer marketing, can be fruitful.

It can be argued that Shiseido’s integration of Japanese culture within their digital marketing has earned them a fifth place spot in this list. The brands “Gifting Japan to the World” collection includes five handcrafted brushes reminiscent of ancient Japanese calligraphy, which engaged audiences on a cultural level.