How has #beauty changed in APAC in 2020? – Part 1 [Infographic]

Posted by on August 26, 2020

The first half of 2020 has been tough for many beauty brands. With lockdown enacted, events were cancelled, resulting in considerable performance drops, particularly those with event led strategies. However, Wearisma’s insights reveal that in APAC, the beauty industry is bouncing back. Engagements with #Beauty content across APAC have increased by 45% between Q2 and Q3. 

In a new two-part infographic series we’re investigating ‘How has beauty changed in APAC in 2020?’ In part one, we’ve identified how local influencers, product seeding campaigns and user-generated content were among the chief strategies adopted by leading beauty brands in Japan, Singapore, Malaysia and Hong Kong. In a year of uncertainty, what can we learn from APAC brands about harnessing the power of brand advocacy to be both adaptive and resilient? Find out below.

Source: Wearisma data
Source: Wearisma data
Source: Wearisma data
Source: Wearisma data

Stay tuned next week for part two of our series where we’ll reveal how celebrity-driven campaigns and video content were among the chief strategies adopted by winning beauty brands in Thailand, Taiwan and South Korea.

Do you want to know more about the latest trends in your market? Wearisma’s powerful analytics tool allows you to make intelligent insights so you can ensure your campaign’s success!

Contact us now to request a free demo that will take you on the first steps to maximising the results of your influencer campaigns!