Top Influential Voices at the 2026 Super Bowl

Rose Park generated the highest single-post media value within the ranking, leveraging her first Super Bowl appearance to merge luxury fashion and NFL visibility. Brand alignment with Levi’s and Tiffany & Co. positioned the event within premium cultural territory, while her global fanbase amplified reach beyond U.S. markets.

Her performance demonstrates how celebrity-musician crossover influence can elevate Super Bowl conversation into high-value fashion-led storytelling at scale.

Sofia Vergara extended Super Bowl weekend into a multi-post lifestyle narrative, capturing anticipation, celebration, and post-event reflection.

Her consistent posting cadence generated over $3M in media value, reinforcing how established entertainment figures maintain relevance by embedding tentpole moments into personal lifestyle storytelling rather than one-off commentary.

Valentina Ferrer delivered one of the most striking performance profiles in the ranking, driven by explosive TikTok engagement (over 10M interactions on a single post).

By integrating Latino pride, humour, and community identity into Super Bowl content, she transformed the event into a culturally resonant moment. Her cross-platform dominance highlights TikTok’s outsized role in amplifying halftime and celebration-driven narratives.

Joshua Hong bridged high fashion and sport through his partnership with Thom Browne and the NFL, positioning the Super Bowl within luxury and global pop culture discourse.

His performance underscores the growing intersection between designer fashion houses and major sporting events as platforms for brand storytelling.

Alix Earle framed the Super Bowl as a unifying cultural experience, blending live-event emotion with brand integration (Raising Cane’s) and performance commentary.

Her engagement rate reflects the continued commercial strength of lifestyle creators who anchor tentpole moments in authenticity and community sentiment.

Mikayla transformed the Super Bowl into a beauty ritual moment through high-performing “Get Ready With Me” content.

With over 4M total engagement across TikTok posts, her performance demonstrates how beauty creators monetise sporting events by embedding them into preparation and styling routines — expanding event relevance into the beauty vertical.

Olly Bowman achieved viral-scale engagement relative to audience size, particularly through halftime-focused TikTok content tied to Bad Bunny.

Her performance illustrates how experiential storytelling and real-time reaction formats can drive exponential engagement during live cultural moments.

Tingting Lai’s Super Bowl content, heavily centred on the halftime show, achieved strong cross-platform traction, particularly on TikTok.

Her participation highlights the NFL’s growing resonance in European markets and the central role of music-driven content in expanding global reach.

Benson Boone anchored his Super Bowl presence in both performance and personality-led storytelling, using his role within the weekend’s entertainment programming to connect music culture directly to the event. By blending behind-the-scenes energy with celebratory fandom, he positioned the Super Bowl as a crossover moment where sport and live entertainment fuel one another.

Woody & Kleiny leveraged personal narrative and national pride to frame the Super Bowl as a historic milestone for UK representation within the NFL.

Their storytelling underscores how emotionally anchored narratives, particularly around achievement and identity , extend the event’s relevance internationally.