State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
Top Influencers at the World Cup 2026
The World Cup gave creators something a standard content calendar rarely offers: a built-in narrative with stakes, a fixed timeline, and a result nobody could script in advance. That unpredictability shaped the format itself, prediction games, watch parties, and stunts that could pivot post by post as results came in. The creators in this ranking span IShowSpeed's stadium farewell to the tournament, a Danish streamer's live watch party pulling a 116% engagement rate, a toy-car prediction track, and a Belgian vlogger finally meeting her idol pitchside, proof that the tournament gave almost any content pillar a reason to plug in.
Key Insights
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Scale and engagement rate move independently across this list. Mr Beast's 509M-follower account generated $22.7M EMV at just 11.47% ER, while Lacy, a Danish streamer with under 5M followers, hit a 116.62% engagement rate on a single watch party stream, proof that a smaller, more locked-in audience can rival a mega-account's media value.
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Prediction and reaction formats recur across otherwise unrelated content pillars: Alex Hirschi built a toy-car track to call the winner, ibai recreated the tournament stadium out of marbles, and Fred Desimpedidos ran a full player-matchup post (Haaland vs. Mbappé, Neymar vs. Vini Jr.), proof the "guess the outcome" hook travels across markets and niches regardless of production value.
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Identical content performed completely differently by platform. Adam W posted the same "England Vs Argentina" concept to both Instagram and TikTok, pulling 9.54% ER on Instagram versus a 78.40% ER on TikTok for the same idea, showing brands that platform-native distribution matters as much as the creative itself.
IShowSpeed
US streamer whose “Thank You World Cup” post, a flag-emoji montage from the stands, generated $23.0M EMV at 15.0M engagements and a 27.56% engagement rate, the highest single-post media value in this entire ranking. His follow-up “World Cup (Champions)” music video and a wave-starting moment at the stadium both cleared 19%+ ER, showing an audience that stays locked in across formats, not just the viral peak.
Nora Fatehi
UAE-based actor and dancer who posted from Morocco vs. Brazil, the tournament’s opening game, generating $2.5M EMV at 1.2M engagements. Her subsequent adidas Stadium Captain appearance at the Germany vs. Ivory Coast match and Morocco’s Round of 32 prediction post both held steady near $1.4M EMV, confirming a consistent floor of value across the tournament rather than a single spike.
Celine Dept
Belgian creator whose post about meeting Ronaldo for a second time in two weeks generated $12.9M EMV at 8.6M engagements and a 94.52% engagement rate, the highest ER on this list. Her two flag-emoji prediction polls (“Which World Cup player did it better?” and “…has the best celebration?”) each cleared 60%+ ER, proving the format converts well beyond the one big personal moment.
Hemex
Saudi creator whose Arabic-language post on Ronaldo’s next move generated $401.5K EMV at 8.2M engagements and an 87.59% engagement rate. All three of his top posts cleared 50%+ ER, driven by a mix of transfer speculation and a France vs. Spain prediction challenge, tying his audience closely to real-time football chatter rather than polished production.
ibai
Spanish streamer whose marble recreation of the World Cup stadium generated $878.4K EMV at 6.3M engagements and a 22.78% engagement rate. His prediction that “España no ganará el mundial mañana” and a post championing Gavi both landed within 2% ER of his top post, showing consistent performance across prediction and player-focused formats alike.
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Fred Desimpedidos
Brazilian athlete and creator whose player matchup post (Haaland vs. Mbappé, Neymar vs. Vini Jr., and more) generated $2.6M EMV at 1.7M engagements. His most personal post, a video about his son’s growth from his first World Cup four years ago to now, still cleared $1.6M EMV, showing family-driven content holds value alongside prediction formats.
Lacy
Danish Twitch streamer whose “NBA Finals & World Cup Watch Party” stream generated $5.5M EMV at 3.7M engagements and a 116.62% engagement rate, the highest ER of any creator in this ranking. His “Chill World Cup Watch Party Day” stream and a Japan vs. Sweden watch-along with a live bet both cleared 44%+ ER, making live-stream watch parties his clearest format for this tournament.
Mr Beast
US creator whose “Last To Leave Grocery Store” video, sponsored by Square and Coca-Cola, generated $16.7M EMV at 159.3M engagements and a 31.73% engagement rate, sitting alongside two lighter World Cup touchpoints: a photo captioned “World Cup was fun” and a prediction post asking followers who’d win. At his scale, even a low-key aside generates multi-million dollar media value.
Alex Hirschi
Automotive and lifestyle creator running the same toy-car-track prediction format, with “We finally know who’s going to win the FIFA World Cup 2026” generating $2.7M EMV at 35.5K engagements. Engagement rate sits under 0.1% across all three posts, but media value holds flat near $2.7M per post regardless, a case where reach carries the number rather than engagement.
Adam W
US comedy creator whose “England Vs Argentina” Instagram post generated $1.9M EMV at 1.2M engagements and a 9.54% engagement rate. The same concept reposted to TikTok pulled 18.0M engagements and a 78.40% engagement rate for $946.9K EMV, a clear example of platform-native performance diverging sharply even when the content is identical.
