Sanghamitra Karra from Morgan Stanley emphasizes the importance of showcasing the successes of talented women founders as both an equity issue and a business imperative. Jenny Tsai, CEO of WeArisma, applies data analytics principles, inspired by “Moneyball,” to the influencer marketing industry. WeArisma’s SaaS platform helps global enterprises optimize their marketing spend, contributing to the industry’s growth, which surpassed $16.4 billion last year.
Published On: February 3, 2023
Sanghamitra Karra, Managing director and EMEA head of the Multicultural Innovation Lab at Morgan Stanley:
“Different kinds of founders tend to solve different kinds of problems with hugely innovative solutions, there’s a need to over-index and actively “showcase the successes of these extremely talented women”, not just as a question of equity but of business imperative.”
Tsai’s company WeArisma is a SaaS platform providing influencer analytics to global enterprises to optimise marketing spend and to achieve communication objectives.
Last year, the influencer marketing industry’s worth surpassed $16.4b and 80% of social media users base their purchasing decisions on influencer recommendations. Inspired by the book Moneyball, Jenny applied the principle of data analytics to influencer marketing.
Read the full article here.
Keep informed with the latest trends, reports, and case studies from the world of influencer marketing.
In beauty, things move fast. But strategy? That’s what sets the leaders apart.
Our 2025 Beauty State of Influence Report is packed with insights, but knowing how to turn those into action is where the real value lies. Whether you’re optimising influencer partnerships, reallocating budgets, or jumping on the right trends, here’s how to make the most of your data.
WeArisma’s Personal Care 2025 State of Influence Interactive Report – The Definitive Guide to Winning in Bath and Body, Hair Care, Skincare, and Wellness Through Influencer Strategy
The personal care market is booming – but only the most emotionally resonant brands are cutting through the noise. Authenticity, expert credibility, and self-care storytelling are driving the next wave of influence.
Our Personal Care 2025 State of Influence Report reveals how Dove, Nivea, Aquaphor, and Bevel are shaping the future of the category – and how your brand can do the same.
Stay up to date with the latest industry trends and topics
Discover how WeArisma can help you harness the power in influence, grow your brand’s presence, and achieve measurable success.
WeArisma combines the power of AI, influencer marketing and social listening to deliver smarter, scalable strategies with real impact.
