The Most Influential Luxury Brands and Celebrities This Awards Season

Posted on March 28, 2024

As Seen in Harper’s Bazaar

This analysis is based on 173 luxury fashion brands at 11 awards events and red carpets in 2024.

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The three top designers’ most successful respective awards shows based on total media value were the Oscars for Versace ($9.7M) and Dior ($10.4M), and the Golden Globes for Gucci ($7.5M).
Margot Robbie was seen in Armani, Balmain, Schiaparelli and Versace, frequently Barbie-inspired, all of these brands have racked up at least $4M in total media value over the course of the awards season.