“Shoppertainment”: How has lockdown accelerated this growing trend?

Across the globe, COVID-19 has pushed people further into their online communities. In order to avoid content-fatigue, luxury and beauty brands are shaking up feeds with shoppable Livestream experiences. Among 800 million social users in China, 400m watching “shoppertainment” content and tribute 50 billion worth of e-commerce sales. Discover the value behind “shoppertainment” experiences.