Paris Fashion Week 2024, Chinese Market: Luxury’s Most Talked About Brands And Moments

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• Dior earns a top 1200% engagement rate in the Chinese market, see the buzz that Dior’s Chinese ambassador, Liu Yuxin created across social media in China.
• Yohji Yamamoto’s mention in a Weibo post by 小象王国, with 6.5M followers, earned the highest media value of $243.5K in China and a 6.06% engagement rate.