Morphe vs Perfect Diary: Lessons in cancellations and cultural sensitivity

In the wake of the Black Lives Matter movement, online audiences’ demand for transparency and authenticity from both brands and influencers alike have increased. #Cancelculture has been a hot topic as of late but what impact does an influencer crisis actually have on the brands they represent? What can brands gain from creating content that authentically celebrates culture? Discover the answer to these questions and more.