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Met Gala 2025: Most Talked About Brands and Moments

The 2025 Met Gala marked a distinct shift in theme, leadership, and cultural resonance compared to the 2024 edition.

Our exclusive report reveals how leading brands like Louis Vuitton, Marc Jacobs, and Valentino dominated headlines and social feeds through powerful storytelling and star-studded moments that drove unprecedented earned media value.

Published on : June 24, 2025

What’s inside this report

  • Louis Vuitton was the standout brand of the night, generating $157.1M in Earned Media Value (EMV) and leading across content, engagement, and visibility — thanks to co-chair Pharrell Williams and a star-studded lineup including Zendaya and Doechii.
  • Marc Jacobs claimed second place with $94.7M EMV, driven by Rihanna’s headline-making baby bump reveal, plus appearances from Doja Cat and Teyana Taylor, perfectly aligning with this year’s tailoring-focused theme.
  • Valentino, under the direction of Alessandro Michele, ranked third with a strong mix of red carpet moments. Notable figures like Colman Domingo, Lana Del Rey, and Freen Sarocha helped generate impactful media attention and engagement.
  • Black-owned brands made a powerful statement, collectively contributing over $226M in EMV and 175M in Engagements, marking a historic shift in representation at the Gala.
  • Rihanna, Hailey Bieber, and Megan Thee Stallion created the most talked-about moments, from pregnancy reveals to behind-the-scenes content — proof that VIP-driven storytelling continues to lead in engagement.

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