Coty x Wearisma at Coty’s Creator Social

One of Wearisma’s clients, Coty, hosted an exciting social for their Creators last week and we were asked to join.

Wearisma and Dectech research found that even when people are unfamiliar with an influencer or content creator, influencer content positively impacts purchase intent (28%).

We discussed:

• The now and future predictions of Influencer Marketing
• How we support Coty UK
• How brands and creators can work better, together