Growth Lead

Summary

WeArisma is an influencer marketing solution helping brands and agencies understand, measure and optimise influencer marketing RoI. We help clients increase the effectiveness of their influencer marketing strategy and grow brand equity.

As the importance of influencer marketing grows and as the industry matures, so does the need for independent effectiveness specialists. Join us in our mission of bringing independent measurement, accountability and effectiveness to the industry.

You will be joining us at a very exciting time of growth, we have received investment from Morgan Stanley and have been named one of the most promising AdTech companies by Business Insider.

We are looking for an Insights Analyst to accelerate their career in the influencer marketing industry.

We have a fantastic culture with a collaborative environment where everyone pitches in and has the chance to excel.

Job Description

As the Growth Lead, you will play a pivotal role in driving our company’s growth through strategic marketing initiatives across earned, paid and owned channels. You will own the growth strategy and lead the team in raising awareness and credibility of our brand and offering, and driving acquisition.

Responsibilities

• Managing and leading the growth team, overseeing all marketing and growth channels, including PR and communications, brand marketing, lead generation, events, SEO, social media (paid and organic), email, content, and product marketing.
• Owning the strategic growth strategy and collaborating with senior leads across different teams to launch key growth initiatives.
• Taking sole ownership of all aspects of brand marketing, events, founder and company communications by managing a specialist PR agency.
• Working closely with the Marketing Manager to build brand awareness, drive acquisition, and ensure that all campaigns are running smoothly and meeting set goals.
• Spearheading all marketing partnerships and sponsorships to further enhance the company’s market presence.
• Ensuring that all communications maintain a consistent tone relevant to the business’s brand and client needs.
• Managing and working alongside third-party agencies to enhance our marketing efforts.

Requirements:

• 7-8 years of relevant professional experience, including 2-3 years of managing both senior and junior employees.
• Proven experience in driving growth for B2B businesses, preferably in the tech and/or nascent sectors.
• Proven cross-channel experience across PR and communications, brand marketing, lead generation, events, SEO, social media (paid and organic), email, content, and product marketing.
• Strategic experience with a strong emphasis on brand marketing, PR and communications, events and content marketing.
• Excellent storytelling skills, both oral and written, with the ability to articulate complex ideas to a range of audiences though simplified, compelling messages.
• Strong data literacy and ability to effectively tell stories through data
• Interest in influencer marketing and social media marketing.
• A Bachelor’s degree in Business and/or Marketing is a plus.
• Proactive, self-starter with a can-do attitude.
• Excellent time management skills and a demonstrated ability to meet deadlines.
• Right to work in the UK.

Languages:

• Excellent spoken and written English
• French, Italian or Spanish is a plus.

Benefits: 

• Team Offsite trip to a European location
• 25 days annual leave in addition to public holidays
• Incentivized bonus plan
• Hybrid co-working space environment 
• Monthly coaching and team lunch/dinner

Annual Package: 

Competitive.

About WeArisma

With the boom of social media, the growing need for authenticity in brand communications and the recent changes in advertising personal data policies, brands are shifting budgets from traditional media and social platforms to influencer marketing. The channel is now a key part of the digital media mix, expected to grow by 32% p.a. over the next 4 years.

3 in 5 consumers trust influencer recommendations. Done well, influencer marketing can grow brand equity and increase RoI for brands. Yet, 4 in 5 brands say measuring influencer marketing RoI is a challenge. This is where we come in to solve one of the industry’s biggest challenges.

Our solutions enable professionals from brands and agencies to develop impactful influencer strategies, evaluate the effectiveness of influencer partnerships and optimise return on investment.

We empower our clients across multiple sectors with the tools they need to revolutionise their influencer marketing approach, and our technology is designed to be easy-to-use for everyone – from practitioners to C-level executives.

WeArisma was one of the first influencer marketing solutions, founded in 2015 by Jenny Tsai, a prominent and inspiring leader in digital marketing whose work enabling influencers and brands to connect and establish hugely successful partnerships has transformed the world of influencer marketing.

Since our inception in 2015, we have been powering some of the world’s most valuable luxury brands and fortune 500 brands like New Look, Coty and more, with user-friendly software, intelligent and independent data and actionable insights.