WeArisma CEO Jenny Tsai and Coty’s Grace Fung shared strategies for optimizing brand advocacy in the beauty industry during a CEW UK webinar. The discussion covered a 3-step approach to effective brand advocacy, Coty UK’s successful #perfectasiam campaign with Marc Jacobs, and top brands based on WeArisma’s Brand Advocacy Index™ (BAI™). Watch the full video on CEW UK’s YouTube channel for detailed insights and strategies.
Published On: May 17, 2021
The beauty industry has spearheaded the growth of online brand advocacy despite having the greatest obstacles to overcome. From partnering with the wrong advocates to taking a haphazard approach to gifting, it’s easier than ever for beauty brands to get #cancelled and lose revenue.
Wearisma’s CEO Jenny Tsai and Coty’s Influencer Marketing & Comms Lead, Luxury Colour & Fragrances Manager, Grace Fung were joined for this CEW UK exclusive webinar, where they take you through the insights, solutions and winning strategies you need to take a methodical and winning approach to brand advocacy.
You can watch the full video on CEW UK’s Youtube Channel.
Key topics discussed:
During the webinar, the performances of global beauty brands’ Brand Advocacy strategies were benchmarked and ranked by Wearisma’s proprietary Brand Advocacy Index™ (BAI™) score. Interested in understanding your brands’ positioning amongst consumers in the beauty industry, broken down by specific regions?
Get in touch to know where you’ve ranked, and more importantly, how you can improve.
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