Top Influencers at Wimbledon 2026

Top Global Wimbledon 2026 Influencers

The Vibe
Ralph-Lauren Whites Courtside Views Brand-seeded Access

The biggest earner at Wimbledon 2026 has 3.9M followers and doesn't play tennis. Vijay Kumar, an Indian comedy creator, out-earned the defending champion, the Prince and Princess of Wales and a 93-million-follower A-lister on the strength of a single reel. That set the tone for the fortnight: at SW19 this year, reach and access counted just as much as the ability to make people stop and share. Ranked on Earned Media Value from 21 June to 13 July, the top 10 runs from a champion narrating his own title run to a typewriter artist, with two brand plays doing much of the work underneath - the Star Sports India broadcaster creators, and Ralph Lauren's #RLTennis roster.

Key Insights

  • Follower count didn't predict EMV. The two smallest followings in the top six, Vijay Kumar (3.9M) and James Cook (1.0M), posted the two highest engagement rates in the ranking, 40.2% and 13.0%, and both out-earned Priyanka Chopra's 93M account.
  • Two seeding strategies built the leaderboard. Star Sports India x JioHotstar put Vijay Kumar at #1 and Faisal Shaikh at #3; Ralph Lauren's #RLTennis programme put Anne Thongprasom (#8) and aespa's Winter (#10) courtside in the Wimbledon Collection.
  • A few placed posts matched dozens. Djokovic ($3.5M from three posts) and Priyanka ($2.2M from one) matched creators posting 15 to 46 times, when the name or the moment carried it.
Top Influencers
1
Vijay Kumar

Vijay Kumar

EDITOR’S TAKE

Vijay Kumar makes comedy and motivational reels, and for the Star Sports India x JioHotstar partnership he built Wimbledon into that format rather than reporting on it. It worked better than any straight coverage in the ranking: his “back story of success” reel took $6.0M and more than four million engagements on its own, at an engagement rate above 100%. Four posts, $9.6M, a 40.2% rate, and one of the smallest followings in the top 10. The clearest case here that the brief matters less than the creator you hand it to.

3.9M
Followers
40.20%
Engagement Rate
$9.6M
Media Value
Top Content
2
Katie Feeney

Katie Feeney

EDITOR’S TAKE

Feeney covered Wimbledon the way a broadcaster would, as ESPN’s social talent, and the volume is the point. She filed 46 posts across the fortnight, from David Beckham and Bad Bunny in the crowd to Naomi Osaka’s outfits and the strawberries and cream. No single post broke out; each landed at a similar figure, around $213K, and the total still reached $6.0M and second place on consistency alone. Most of this ranking is built on one or two big moments. Feeney’s case is that turning up every day adds up to more.

7.6M
Followers
0.60%
Engagement Rate
$6.0M
Media Value
Top Content
3
Faisal Shaikh

Faisal Shaikh

EDITOR’S TAKE

Faisal Shaikh was on the same Star Sports India trip as Vijay Kumar and got the opposite return. His Centre Court and “bucket list” reels went out to a following of 33.5M, far bigger than Vijay’s, but converted at just 0.48%, so the $3.8M came from audience size rather than response. Big accounts on a media partnership tend to look like this: the impressions are guaranteed, the engagement isn’t.

33.5M
Followers
0.50%
Engagement Rate
$3.8M
Media Value
Top Content
4
Jannik Sinner

Jannik Sinner

EDITOR’S TAKE

Sinner had the one advantage no creator can manufacture: he kept winning. The defending champion posted through every round to the final, and each result was a reason to post again, so the value built as the draw thinned. His “see you Sunday” message before the final did $1.04M at 11.6%, and across seven posts he held a 5.59% rate, the highest of any major name here. For a player mid-tournament, the content plan is really just to win and keep posting.

5.6M
Followers
5.60%
Engagement Rate
$3.8M
Media Value
Top Content
5
James Cook Artwork

James Cook Artwork

EDITOR’S TAKE

The outlier in the ranking is a typewriter artist, and the engagement rate is the number that matters. James Cook spent six weeks hand-typing and animating a tribute to the Championships, frame by frame; the reel of it drew close to a million engagements from a following of just over a million. A 93.9% rate like that means the post travelled well beyond the people who follow him, shared and served to accounts that had never heard of him. Across 16 posts he held a 13.0% rate, remarkably high to sustain over that many posts, and drew comments from Billie Jean King and Andre Agassi. On a 1.0M following, that reach came from the work spreading on its own rather than the size of his audience.

1.0M
Followers
13.00%
Engagement Rate
$3.7M
Media Value
Top Content

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6
Novak Djokovic

Novak Djokovic

EDITOR’S TAKE

Three posts, $3.5M. Djokovic didn’t document his run or lean on volume; he posted when he was the story and let the numbers follow. The “longest Wimbledon match ever, an unforgettable nightshift” carousel did $1.87M by itself at 6.6%, with a gracious note to eventual champion Sinner not far behind. At his level, posting often is optional.

16.7M
Followers
3.80%
Engagement Rate
$3.5M
Media Value
Top Content
7
The Prince and Princess of Wales

The Prince and Princess of Wales

EDITOR’S TAKE

The Waleses are less a creator than part of the furniture at Wimbledon. Catherine is patron of the All England Club, so the account’s presence is built into the event, and it brings the reach and standing to match: six posts over the fortnight – a weekend at the Championships, a visit to the Queue, congratulations to both champions – reached 17.4M followers and returned $3.2M. The pull here is prestige and audience size: a royal account lends the tournament its own status, and $3.2M follows from that alone.

17.4M
Followers
1.10%
Engagement Rate
$3.2M
Media Value
Top Content
8
Anne Thongprasom

Anne Thongprasom

EDITOR’S TAKE

Anne Thongprasom is the most heavily branded entry here, and a clear look at how Ralph Lauren worked the tournament. The Thai actor and producer attended the Men’s Final in the Polo Ralph Lauren Wimbledon Collection and posted the clothes in detail, down to the crested cable-knit, all under #RLTennis. What carried her into the top 10 was volume and status rather than a viral rate: fifteen posts from an established 6M-follower name, steadily building to $2.5M. She is the biggest name in a wider Ralph Lauren roster across Thailand – the mechanism by which a fashion house turns two weeks of access into a run of owned, on-message content.

6.0M
Followers
0.50%
Engagement Rate
$2.5M
Media Value
Top Content
9
Priyanka Chopra Jonas

Priyanka Chopra Jonas

EDITOR’S TAKE

Priyanka Chopra Jonas posted once and made $2.2M. The carousel – Centre Court, the Royal Box, her Rolex hosts – went to 93 million followers, and at that size the reach alone does the work of a campaign, whatever share actually engages. For the largest accounts, one well-placed appearance is the whole strategy; a second post would have added reach, not much else.

93.0M
Followers
0.70%
Engagement Rate
$2.2M
Media Value
Top Content
10
aespa official

aespa official

EDITOR’S TAKE

aespa’s Winter is the other half of the Ralph Lauren story. She appeared courtside as a Polo Ralph Lauren guest over finals weekend, and the group pushed it to both Instagram and TikTok, where a mobilised K-pop fandom did the amplifying. That fandom is the engine here: four posts drew $2.1M, nearly all of it on 12 July, at a 2.86% rate that is high for an account of 17.5M. Same activation as Anne Thongprasom, aimed at a completely different audience – a sign Ralph Lauren was running the play in more than one market at once.

17.5M
Followers
2.90%
Engagement Rate
$2.1M
Media Value
Top Content