The top 100 media and entertainment brands generated $63B in total Earned Media Value in 2025, up +7% YoY, but growth is highly concentrated, YouTube’s dominance is cracking, and TikTok is rewriting how entertainment influence actually works.
Download the full index to find out who’s winning, why TikTok grew +70% while YouTube declined, and what it means for your brand.
The top media and entertainment brands are paying close attention to these numbers. Get the complete picture including platform breakdowns, brand rankings, trend signals and more in our free report:
Explore our interactive ranking of the Top 100 media and entertainment brands globally – filter by country, sub-category and key metrics.
Explore the full interactive rankings
Filter to see the Top 100 media and entertainment brands in audio streaming, video streaming and content creation globally and across 20 markets.
Explore the top media and entertainment influencers by content niche – ranked by EMV.
Discover the top 10 movie review influencers across the global for 2025. Complete analysis with engagement rates, media values, and editorial insights.
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Discover the top 10 influencers for 'must watch' shows and films. Complete analysis with engagement rates, media values, and insights.
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Discover the top 10 influencers for tv and film fan theories. Complete analysis with engagement rates, media values, and editorial insights.
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Discover the top 10 influencers in 2025 for graphic design tutorials. Complete analysis with engagement rates, media values, and editorial insights.
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Discover the top 10 influencers in parody sketches. Complete analysis with engagement rates, media values, and editorial insights.
Read more →YouTube remains the dominant platform by EMV but is declining sharply (-11.3%). TikTok is the standout growth story with a 70.1% surge – and its EMV per post of $46.4K 2x Instagram’s, suggesting highly efficient content performance despite lower overall volume.
*TikTok, Instagram, and YouTube logos are trademarks of their respective owners. Use of these logos does not imply endorsement or affiliation of this report.
Graphic Design Tutorials emerged as the highest growth trend at +9% EMV YoY, and was driven primarily by YouTube, which grew from $19.6M to $22M and accounted for nearly 79% of total EMV for the format.
The content resonating most was long-form, tool-focused tutorial content — walkthroughs, creative process breakdowns, and software deep-dives — the kind of educational format that plays to YouTube's strengths and attracts highly engaged, intent-driven audiences.
This report gives you a detailed breakdown into what's driving media and entertainment in 2026:
See how the Top 100 beauty brands rank in terms of EMV and learn which trends are shaping the industry in 2026.
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See how the Top 100 sports brand rank in EMV and the trends and creators shaping the industry.
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The Oscars have long been defined by the red carpet, but in 2026, the story extends far beyond it.
While the 98th Academy Awards drew 17.86 million viewers across ABC and Hulu, down 9% year-on-year, the cultural impact of the ceremony moved in the opposite direction. Earned Media Value (EMV) surrounding the top five films on social media surged by 230%, while reach increased by 131%.
The implication is clear. Audience attention is not disappearing, it is redistributing from live broadcast to social media. And within that shift, a new layer of influence has become impossible to ignore – creators.
While the ceremony itself remains one of the most powerful cultural stages globally, the way its moments travel, scale, and generate value is being fundamentally reshaped by the creator economy.
For platforms like Netflix, Apple TV and HBO, whose films saw the most success at this year’s awards, engagement and EMV spiked greatly.
Deconstructing where luxury impact actually comes from.
Awards season remains a critical moment for luxury brands – but the Golden Globes 2026 data shows that impact is shaped less by presence and more by how value is generated.
The 78th Festival De Cannes was a masterclass in purpose-driven storytelling, earning a collective €316.8M in earned media value (EMV). Here we look at the brands who led the way this year.
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State of Influence Index 2026 now LIVE - Explore the creators, trends and platforms driving conversations
