TikTok’s popularity has surged since 2016, but data privacy concerns have led to potential bans in the US and Europe. Discover why advertisers still favor TikTok, the impact of a possible Europe-wide ban, and strategies brands should consider if the ban occurs.
Published On: July 4, 2023
“TikTok has taken the world by storm since its launch in 2016 by popularising short form video content. In 2022, it became the most downloaded app in the world, surpassing competitors such as Meta and YouTube.
Although it is the most popular social media app of today, TikTok has become embroiled into wider diplomatic uncertainty and lawmakers are concerned about users’ data privacy.
Initially, a TikTok ban had been limited to work-related devices, but some steps are being taken to restrict the social media app beyond work devices. In March, the White House backed a bill that will grant them power to enforce a nationwide TikTok ban, and in May, Montana became the first US state to completely ban the app.
Now, in Europe, TikTok faces similar scrutiny from lawmakers over security concerns with a potential ban being touted in the region. So what could a TikTok ban mean for brands, advertisers, and influencers who have made strides to appeal to audiences on the platform?”
Find out:
Read the article here.
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